Spotify has added another side hustle: selling makeup. Celebrated makeup artist Pat McGrath, known for her beauty brand Pat McGrath Labs, is partnering with “Pretty Girl” singer Maggie Lindemann to release a makeup collection that’ll be sold on Lindemann’s artist page. The “So Obsessed” collaboration is notable because it’s the first time Spotify will sell products outside of standard merchandise like band tees and posters through its Merchbar platform. It also opens the door for other collaborations between artists to sell a wider range of products.

The fashion industry is known for being early adopters of new or emerging technology. Designer Diane von Furstenberg collaborated with Google to release a limited edition series of Google…

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from The Verge – All Posts https://www.theverge.com/2017/11/13/16642826/spotify-pat-mcgrath-lindemann-makeup

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