Shaving is expensive. Razors can also often cost more for women compared to similar products geared toward men. A new startup called Billie plans to capitalize on the demand for cheaper razors with a subscription service that’s basically the Dollar Shave Club, but for women.

“We’ve sort of seen women as being an afterthought in the shaving category,” Billie co-founder Georgina Clooney told The Verge’s sister site Racked. “If you look at the big brands that started ages ago to the more recent start-up brands, everyone is very focused on improving the shaving experience for men. For women, it’s kind of like they just slap a bit of pink on it and think it’ll be fine. We wanted to make sure we weren’t just taking a men’s blade and making it…

Continue reading…

from The Verge – All Posts https://www.theverge.com/2017/11/14/16648814/billie-womens-dollar-shave-club

Advertisements