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Bethesda Launches Campaign To “Save” Single-Player Games

Tonight at The Game Awards, Bethesda released a trailer for something new–not a game, but something more unique. The video stars Wonder Woman actress Lynda Carter calling on gamers to “save” the single-player game.

Unlike many big-name publishers, Bethesda’s games are often more focused on single-player. With the “games-as-a-service” model growing in popularity, Bethesda stands out, and has enjoyed some success in this department with Fallout 4 passing Skyrim to become Bethesda’s best-selling game ever. It hasn’t been all sunshine and rainbows, however, as Wolfenstein II: The New Colossus didn’t get off to the hottest start.

Along with this, some of Bethesda’s single-player games (Doom, Fallout 4, Wolfenstein II: The New Colossus) are marked down by as much as 50 percent this week, digitally and at some physical retailers. Additionally, Bethesda is donating $100,000 to the Entertainment Software Association Foundation, which is a group that gives scholarships to help women and minorities going after degrees in the field of video game arts.

Bethesda said today that it doesn’t plan to stop making single-player games, which shouldn’t surprise anyone. Unlike companies like EA and Activision, Bethesda is a privately owned company that doesn’t have shareholders to answer to.

Disclosure: Leslie Moonves, the CEO of GameSpot parent company CBS, is on the Board of Directors at Zenimax, which owns Bethesda.

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