Two top industry leaders will share insights from their research into today’s kids.
NORTH AMERICA – Pam Kaufman and Sujata Luther of Nickelodeon will close out the NYC Licensing Summit Feb. 20 in a keynote session titled “The Story of Me: Insights Into Kids Today”!
There are approximately 50 million kids under the age of 11 in the U.S. today, making up 15.4 percent of the overall population. In the NYC Summit Closing Keynote session, Pam Kaufman, Chief Marketing Officer and President of Consumer Products, will sit down with fellow Nickelodeon executive Sujata Luther, Executive Vice President of Consumer Insights, to discuss the findings of several years of research conducted by Nickelodeon that illuminates the motivations, attitudes and ethos of Generation Z.
“The focus these days is often on Millennials, but the next generation of children is quickly building influence. The kids of Generation Z have a completely different mindset and approach to the world from previous generations, and gaining a deeper understanding of these children will be invaluable to the future of most businesses,” says Steven Ekstract, Brand Director, Global Licensing Group at UBM, organizer of the NYC Summit. “We are honored that Pam and Sujata have agreed to share their unique insights on this topic. I can’t think of a better way to close out both the NYC Summit and NY Toy Fair.”
The children of Generation Z represent the most diverse group ever seen in the country’s history and they are very much a product of the unique times they are growing up in. From the phenomenon of the “Velcro Family” to the redefinition of experience, this generation presents a unique opportunity for brands and retailers, which Kaufman and Luther will highlight.
The 2018 NYC Licensing Summit will take place Feb. 20 at the Convene events venue in Times Square.
Speakers already announced include a keynote address from one of the world’s top retail analysts Dana Telsey; digital star Jake Paul alongside his manager and business partner Kevin Gould and licensing agent Ross Misher of Brand Central; as well as executives from 343 Industries/Microsoft Studios, Aéropostale, Hot Topic/BoxLunch, Loot Crate, Macy’s, the National Basketball Players Association, National Geographic, RedBubble, Spin Master, Ubisoft and many more.
The NYC Summit is developed by License Global magazine, part of the Global Licensing Group at UBM, and presented in partnership with LIMA, the brand licensing industry’s leading trade organization. Sponsors already signed on to this year’s event include Authentic Vision, BrandComply.com, Boy Scouts of America, Dependable Solutions JPatton, OpSec and Trevco.
To register to attend the 2018 NYC Licensing Summit, and to find out more about the event, visit nyclicensingsummit.com.
About Pam Kaufman, Chief Marketing Officer and President of Consumer Products, NICKELODEON
In her dual roles at Nickelodeon, a division of Viacom, Pam Kaufman strategically leads all global franchise planning and marketing efforts across television, digital and events for Nickelodeon’s franchises including “SpongeBob SquarePants,” “PAW Patrol,” “Teenage Mutant Ninja Turtles,” “Shimmer and Shine” and “Dora the Explorer.” As President of Nickelodeon’s billion-dollar global consumer products, Kaufman spearheads licensing programs with high-profile brands including Mattel, General Mills and Toyota; fashion collaborations with designer and style maker Jeremy Scott and NBA Superstar Carmelo Anthony; and partnerships with retail powerhouses including Walmart, Macy’s, Kmart, Target and Toys ‘R’ Us. During her tenure at the helm of the net’s Consumer Products business, Kaufman’s team has notched double-digit increased sales across all key retailers for three consecutive years and has ushered the Nick brand into a long list of new retailers. Kaufman’s focus as Chief Marketing Officer is on strategic planning for key franchise properties across all Viacom platforms. Additionally, she has deep experience directing social and experiential marketing initiatives. She helmed the successful reinvention of “Teenage Mutant Ninja Turtles,” which has emerged as a global success for Viacom–including a hit CG-animated series and two feature films in partnership with Paramount Pictures–and is a global consumer products powerhouse, currently ranking as the No. 1 action-figure brand across all retail. Kaufman oversees the company’s partnership marketing efforts, working with major advertisers such as General Mills and Toyota. She also oversees Nick’s Recreation and Live Events Marketing teams, helming the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, the “SpongeBob” store at Orlando’s Universal Studios, and the Nickelodeon-branded hotel in the Dominican Republic, in partnership with Karisma Hotels & Resorts. She also spearheaded digital initiatives such as the network’s top-selling apps; Nick Radio, the network’s first-ever partnership with iHeartMedia; and live events including the annual Kids’ Choice Awards, the Kids’ Choice Sports Awards and the HALO Awards. Under Kaufman’s leadership, the Nickelodeon Brand Marketing team was presented with the NAMIC Excellence in Multicultural Marketing award. She has also received numerous awards in recognition of her innovative work. Most recently, she was named to Multichannel News’ 2016 Class of Wonder Women. Previous accolades include being named Advertising Age’s Entertainment Marketer of the Year, and Brandweek’s Grand Marketer of the Year and Marketer of the Year. She currently serves as a Board Member of Bottomless Closet and the Pace Women’s Justice Center. Before joining Nickelodeon as Vice President of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System as Vice President, Promotions. There, she started the Promotions Group within TBS’s Licensing & Merchandising division, leading the efforts for corporate initiatives like “The Flintstones,” “Scooby Doo” and “Johnny Quest.” She began her career at Grey Advertising’s Beaumont-Bennet division working closely with fast food, packaged goods and beverage company clients. Pam earned a Bachelor of Arts in Public Communications from American University.
About Sujata Luther, Executive Vice President, Consumer Insights, NICKELODEON
Sujata Luther is responsible for coordinating research projects conducted in support of Nickelodeon, Nick Jr., TeenNick, Nick at Nite, and Nickelodeon’s digital brands. She also designs and conducts strategic consumer research on behalf of Nickelodeon’s production, consumer products, recreation, public affairs teams and other lines of business. A 20-year consumer insights and strategy maven, Luther joined Nickelodeon in 2014 as Senior Vice President, Consumer Insights. Prior to joining the company, she served as Chief Operating Officer at MGA Entertainment where she oversaw the marketing, branding, public relations, licensing and entertainment, customer relationships, finance and operations departments. She grew licensing and entertainment revenue; enhanced the consumer insights function to include a proprietary evaluation process for all products, brands, entertainment and advertising; established the development and coordination of worldwide marketing strategies; negotiated and executed a co-production broadcast agreement of the “Lalaloopsy” series with Nickelodeon; and developed and executed multi-layered, demand-driven marketing strategies for key brands. Prior to that, Luther was the Managing Partner and Executive Vice President of Consumer and Business Strategy, Marketing and Product Development for Enesco, where she was responsible for the overall strategic direction, brand profitability and portfolio management of the company. Luther also served as Senior Vice President of Global Consumer Insights and Business Strategy for Mattel, providing strategic global marketing and insights for Mattel brands. Luther holds a degree in Psychology from Delhi University in India and a Master’s degree in Marketing from Santa Clara University.
Original source: License! Global.
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