Lightfield-display technology company Magic Leap is partnering with the NBA to make more content that people will want to watch as a digital experience on top of the real world – when said people are able to get their hands on Magic Leap’s elusive goggles.

In a video showed on stage at Recode’s Code Media conference earlier today, retired NBA star and current NBA analyst Shaq was seen wearing a pair of Magic Leap glasses and vouched for the product.

NBA commissioner Adam Silver was also interviewed on stage as part of the announcement. As far as we know, Shaq isn’t an official spokesperson for the product – just someone who seems to really like the goggles – but the NBA is.

Florida-based Magic Leap was founded in 2010 and has raised a…

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from The Verge – All Posts