MUMBAI: Catering to the entertainment requirements of today’s children is no child’s play! Despite the challenge, Nickelodeon never fails to astound viewers with its exciting campaigns that light up every occasion. And this Valentine’s Day was no exception. The leading channel in kids entertainment dialled up the excitement for Valentine’s Day by upping the fun and entertainment quotient for kids with exciting content and fun contests for viewers, announcing its campaign “Dress to Impress”, where kids are empowered to select the most impressive outfit for their favourite toons – Motu & Patlu!

The campaign aims to encourage the audience to dress Motu Patlu using GIFs. In the GIF, a series of outfits will appear, and kids get a chance to choose the best look for their favorite toons. The two lucky winners will stand an opportunity to appear to feature on the Facebook audience pool and be the lucky winner!

This quirky and novel way of celebrating every occasion in its unique way has definitely won many admirers for the franchise and helped create an even stronger brand equity for Nickelodeon.

In additional news:

— Exam time can be stressful for kids. That’s why Nick India has enlisted popular Nicktoons such as Gattu Battu and Motu & Patlu to launch the networks brand-new initiative Masti Ka Time Table, which aims to help ease kids’ stress during exams! Masti Ka Time Table is co-powered by United Colors of Benetton, with DIT serving as associate sponsor on the campaign:

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— Nick Jr. India has launched a brand-new Masha and the Bear contest in which fans can win exciting Masha and the Bear prizes!:

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More Nick: Nickelodeon India’s Republic Day Campaign Teaches Kids The True Meaning Of #BeingRepublic!

Original source: TelevisionPost.com.


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