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Elon Musk says his comedy project with former Onion staffers is called Thud!

Tech billionaire Elon Musk may now be entering the media industry — or he may be joking about entering the media industry, or maybe he’s just joking about the name of the new media company he’s created. Or maybe it’s all true.

On Wednesday, the CEO of SpaceX and Tesla tweeted “Thud!” with no context, leading many to speculate for hours that it was just one of Musk’s now-signature idiosyncratic Twitter moments. Then, later on in the afternoon, Musk elaborated in a following tweet, “That’s the name of my new intergalactic media empire, exclamation point optional.”

We don’t know if Musk is joking about this, or if…

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from The Verge – All Posts