Nickelodeon Brazil (Brasil) has announced the exciting news that the number-one entertainment brand for kids will be hosting Dia de Brincar 2018, Nickelodeon Brasil’s local version of Nickelodeon’s Worldwide Day of Play, on Saturday 26th May 2018 between 10h-17h at Ilha Musical at Parque Villa Lobos (Av. Prof. Fonseca Rodrigues, 2001 – São Paulo)!

Nickelodeon’s pro-social initiative celebrates kids’ love of play, highlighting the importance physical activity, and encourages the whole family to take part in creative and imaginative sports and games in a safe environment.

Dia de Brincar 2018 invites kids and their families to take part in over 30 attractions and games spread across five zones. The many fun-filled games available for kids to participate in on the day will range from traditional games, such as tug-of-war and obstacle courses, to games that use the very latest technology in the dedicated AR Zone! Games in the Zona AR include: Pega-Bandeira, Pula-Pula Com Cordas, Escorregador Gigante, Rola-Rolo, BAMBOLÊ, Jogo Da Velha Gigante, Tira Vareta, Peteca Sentado, and Sol e Lua. Kids will also be able to train to be a explorer just like Dora, visit SpongeBob’s pineapple home, and hone their Ninja skills and go on a Teenage Mutant Ninja Turtles treasure hunt!

Kids and families will also be able to meet and greet their favourite Nickelodeon and Nick Jr. characters such as SpongeBob SquarePants and Patrick, Dora the Explorer and her cousin, Diego, the PAW Patrol, Shimmer and Shine, and the Teenage Mutant Ninja Turtles, enjoy tons of stage performances, including from Beatles para Crianças, as well as have their faces painted, and be entertained by clowns and acrobats.

Worldwide Day of Play was created by Nickelodeon in conjunction with its “Let’s Just Play” campaign, and has since become a worldwide movement which goal is to encourage a healthy lifestyle, balancing watching television and playing video games with taking part in traditional leisure activities.

Dia de Brincar 2018 is free for all the family to attend and participate in. Food trucks will be available to purchase food, however, attendees are more than welcome to take their own food and have a picnic.

Iberê Thenório and Mari Fulfaro from the popular Youtube channel Manual do Mundo will be the events ambassadors.

Everyone is welcome at Nickelodeon Dia de Brincar 2018, and there is no need to pre-register!

Full information about Nickelodeon’s Dia de Brincar 2018 can be found online at!

Nickelodeon Dia de Brincar 2018 is sponsored by Art Kids, Estrela and Fiat.

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Additional sources: Google Translate, Wikipedia.

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