Happy World Elephant Day!
Nickelodeon International’s Together For Good and African Wildlife Foundation (AWF) have teamed up to launch their first collaboration: the Together for Good Wildlife Special, an educational mini-series created to inspire kids to raise awareness about endangered wildlife and empower them to become change-makers.
In the Together For Good Wildlife Special, Nickelodeon star Breanna Yde (School of Rock) will guide young viewers on a journey through Uganda as she discovers key conservation and environmental challenges, and hears from heroes who work daily to protect at-risk wildlife including lions, giraffes, rhinoceroses, elephants and chimpanzees. The mini-series and supplementing digital vignettes will tell the stories of real life heroes: guides, park rangers, detection dogs and their handlers – and show kids everywhere how they too can help from home with additional resources at http://wildlife.nickelodeon.tv.
The special expands beyond linear with web and social activations where young viewers can learn more about and support at-risk wildlife. Kids can also participate in the #AWFRoarChallenge on social media, which encourages kids to take videos of themselves roaring in a funny effort to scare a friend. As the official campaign hashtag, #AWFRoarChallenge will also collate fun animal facts, ways to fundraise, and additional information about the plights of lions, giraffes, rhinoceroses, elephants and chimpanzees, while showing kids that using their voice can spread the word and help save these animals from extinction.
The Together For Good Wildlife Special is airing across Nickelodeon’s international network of channels that span 170+ territories. To learn more about it and how you can get involved and to watch videos from the mini-series, visit http://wildlife.nickelodeon.tv.
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