Nickelodeon, the number-one kids’ network, has signed 13-year old actor and singer Annie LeBlanc to a talent deal! Under the arrangement, Nickelodeon will have the opportunity to work with LeBlanc on a multi-platform basis, in which the actor will starring in linear and digital content for Nickelodeon. Viacom Digital Studios (VDS) made the announcement during its presentation at the new West Coast edition of the NewFronts on Wednesday, October 10.
LeBlanc, whose full name is Julianna Grace “Annie” LeBlanc, is an American singer, social media star, actor, and gymnast who made her YouTube debut at age four, and has amassed an extensive online following, including 6.6 million Instagram followers.
The news follows the successful collaboration with Dance Moms and social media star JoJo Siwa.
Viacom Digital Studios, heading the company’s effort to recapture young viewers no longer watching cable by reaching them online and on social platforms, also announced new programming on Snapchat, Twitter and YouTube during its NewFronts West Coast 2018 presentation.
“Viacom Digital Studios is developing hundreds of hours of premium, digital-first programming designed to engage young audiences across the social and mobile platforms they love most,” said Kelly Day, president of Viacom Digital Studios. “We’re continuing to build on our incredible momentum with expanded platform partnerships, talent deals, strategic acquisitions and new original formats to super-serve our fans.”
VDS said it expanded its relationship with Snap and is creating 10 new series, including Clean Slate from MTV, Filthy Living from MTV and De’Arrta and Ken’s Prank Show from BET. Snapchat is also getting 500 episodes of Viacom shows and season 2 of MTV Cribs for Snapchat returns this month.
Twitter users will be getting news programming from Viacom brands. BET Breaks and MTV News: Unfiltered were launched at the beginning of the month. Extra Damn Day from Comedy Central debuted this week and MTV New Presents: Need to Know premieres on Nov. 15.
VDS is creating YouTube Channels for fans of some of Viacom network franchises, including MTV’s Jersey Shore, Comedy Central Stand-Up and MTV’s Wild ‘N Out.
Viacom Digital Studios is also producing several digital series for Nickelodeon, including the recently premiered The JoJo & BowBow Show Show, and the upcoming Minecraft City Champs and Drop That Seat (formally titled Musical Dares).
Viacom says that over its social footprint of 850 million followers, it get almost 2.5 billion views per month and 3.5 billion minutes watched.
Since the launch of VDS, social video views have increased 112% and watch time is up 104%.
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