Nicktoons USA, Nickelodeon USA’s top-rated animation and action channel, will premiere the brand-new animated series Rainbow Butterfly Unicorn Kitty on Monday, January 28, 2019 at 9:00 p.m. (ET/PT)!
Rainbow Butterfly Unicorn Kitty is animated comedic adventure about a spirited and adorable kitty named Felicity who acquires magical powers. Part Rainbow, part Butterfly, part Unicorn and 100% Kitty, Felicity goes on amazing adventures with her friends, including her best friend Miguel the Chihuahua, across a magical mashup world!
Each episode explores female empowerment and non-conformity when Felicity’s magical abilities allow her to transform with the powers imbued by her mythical makeup—she can shoot glowsticks from her paws and lasers from her unicorn horn. Athena, a book-smart owl, and Betti the Yetti round out the quirky cast of characters.
Targeted towards kids aged six to 11, this fun 2D-animated show features photo-real elements, and is filled with adventure and heart, bringing viewers a celebration of individuality and self-confidence.
Rainbow Butterfly Unicorn Kitty is produced by Saban Brands with animation by Vancouver, Canada-based Bardel Entertainment. California’s Funrise Inc. has been tapped at the property’s global master toy partner and co-production partner. Funrise’s toy line will cover a number of categories including figures, playsets, plush and dress-up. Former Nickelodeon executive Rich Magallanes serves as the show’s show runner/creator.
“It’s different. It’s definitely out there,” Fred Soulié, Saban Brands EVP of global distribution and consumer products, told Kidscreen. “It’s also really cute and so funny. The humor comes from the relationship between Felicity and Miguel; they’re the comedic duo.”
With balance achieved between the colorful and fantastical through Felicity and the more down-to-earth and active Miguel, Soulié expects the series to perform equally well with boys and girls.
Rainbow Butterfly Unicorn Kitty is also set to premiere on Nickelodeon South East Asia in 2019.
Saban is currently in talks with a global linear kids broadcaster, with plans to launch the show in Spring 2019. It’s currently unknown whether the global kids broadcaster is Nickelodeon, however, its a strong possibly since Nick Asia also has the rights. An international rollout for the series will follow shortly thereafter. Soulié says Italian prodco Rainbow (Club 57, Winx Club, 44 Cats, Regal Academy, Maggie & Bianca Fashion Friends), which acquired Bardel in 2015, is on-board as a co-producer and will represent the property in Italy, along with a number of additional European territories.
Meanwhile, Saban has tapped California’s Funrise Toy as a global master toy partner and co-production partner. Saban is also on the hunt for additional licensees for apparel, accessories, interactive and health and beauty categories. Like the show, the CP program will target boys and girls ages six to 11.
According to Soulié, the program will reflect the personalities of each character, as well as different versions of Felicity. She transforms with the powers of her rainbow, butterfly and unicorn features, and various consumer products will represent each of these aspects of her magical abilities.
“She transforms on the show, and that will translate to the products,” Soulié says. “You’ll see different versions of the kitty in the line [depending on which of her powers are being represented], and that provides different options for kids to identify with and interact with her and the other characters.”
Rich Magallanes;, the show runner/creator of Rainbow Butterfly Unicorn Kitty, career spans over 20 years in domestic and international studio production. Prior to joining Funrise as as Senior Vice President, Development & Production for the company’s new Intellectual Properties (IP) and entertainment division in December 2018, he oversaw the entire development slate and production of several shows at Saban Brands, including: Luna Petunia, Treehouse Detectives, Glitter Force and several others. Magallanes spent his former years at Nickelodeon, as the Senior Vice President of Current Series and Production, where he supervised production on a number of their top animated series, including SpongeBob SquarePants, The Fairly OddParents, Danny Phantom, Sanjay and Craig and Breadwinners, among many others.
During his time at Nickelodeon, he also co-developed the highly successful Teenage Mutant Ninja Turtles and Tuff Puppy television shows, among others. Magallanes was also the Creative Executive integral in the DreamWorks partnership for Penguins of Madagascar, Kung Fu Panda and Monsters vs. Aliens.
“Rich is a great addition to the Funrise executive team and a perfect fit to lead our new IP division,” said King Cheng, Chief Executive, Funrise. “Developing our own IP and entertainment properties is a strategic initiative for Funrise, and we are lucky to land such a talented and experienced individual. With Rich’s vast experience in developing kids content, we are confident he will not only deliver an amazing new show in Rainbow Butterfly Unicorn Kitty, but will also develop strong new IPs for Funrise.”
“Funrise is an exciting and innovative company, and I’m excited to be an integral part of their future growth,” said Magallanes. “I look forward to working with this passionate team and Funrise’s best-in-class partners to continue to create fantastic programming for kids and brand experiences that fans are going to love.”
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